Mastering SEO optimization can sometimes be difficult, particularly if you’re just beginning. Luckily, finding the best SEO tool for you is quite easy, and we’ve compiled them all in here for you. We asked a panel of expert SEO pros to name their favorite tools, and the results are below. Each tool has been evaluated based on several criteria: functionality, price, user friendliness, and compatibility with webmasters. Our findings were surprisingly varied, which was quite surprising.
Webmaster Central: This is the big daddy when it comes to search engine optimization. The good news is, you don’t have to pay an arm and a leg to use it. Webmaster Central contains a plethora of free tools for tracking, analyzing, and optimizing your website. Best SEO tools include the awesome Webmaster Tools Pro, Google Analytics, Google Website Optimizer, and the Content Quality Components. Webmaster Central’s other premium add-ons include the Advanced Webmaster Tools, the Google Analytics SEO Packs, and the Advanced SEO Packs.
SpyFu: If you’re serious about your business and want to dominate the search engine results, you have to learn how to dominate Google. One of the best tools that you can use for this task is SpyFu. It can provide you with a comprehensive analysis of your website’s search performance, organic traffic, and link popularity among others. It also has an advanced database that holds information about search inquiries from different search engines, IP addresses, and links. This comprehensive report also includes over 75 unique IP locations and more. You need to get a spy analysis tool so you can know which areas are ripe for optimization.
SpyFu has several free tools as well as paid versions that you can use. With its free version, you can monitor your competitor’s rankings, read detailed reports, and analyze keywords and their trends. With its paid version, you can access the competitor’s websites, read detailed reports, analyze the number of unique visitors to each site, and perform a full keyword and geotarget analysis. With a spy, you can easily pinpoint your weak areas so you can focus on improving them before your competitors do.
On-Page Checker Tool: Google’s On-Page Checker Tool allows you to see your competitor’s websites. It also allows you to check the density of your content. This web page analysis tool gives you detailed information on your site’s traffic, keywords used, and its conversion rate. If you want to improve your ranking, you need to ensure that the keywords you’re using are relevant to your target market.
Rank Better: An effective web site audit needs to include an on-page analytical tool. A good rank better tool can help you identify key areas that need improvement. The free Rank Better tool from ahrefs can check the density of your content, the links to your pages, and the number of internal and external links. This analysis tool will help you check your competitor’s sites to identify areas that you can improve. The free Rank Better tool is easy to use and understand. You just have to enter the URL addresses of your competitor’s websites and it will analyze the pages for you.
Scrolling Frog: One of the best SEO tools available is scrolling frog. This SEO tool can monitor different keywords and identify URL links. It can also show you which keywords are being abused and which ones are allowed. Another great feature of the scrolling frog is that you can also see the most important keywords used by your competitors. By using the scrollbar on the site explorer window, you can also see the URL addresses and anchor texts used in your competitor’s site.
Keyword Tracker: When you are in need of a good keyword tracking tool, you should consider the free Google Keyword Tool. The keyword tracker helps you identify the correct keywords that will help you get ranked for specific keywords. This tool not only identifies the correct keywords for your site, but also helps you determine the exact amount of times each keyword appears on your site. Other important metric options that are included in the free version include total searches, daily searches, average number of links, the highest ranking for each keyword, and competition metrics. If you want to know more about these tools, you should check out this article on best seo tools.
Of course there are a lot more tools than the software featured on this page.
There are a more types of tools, as well.
Here are six high-level categories of SEO tools by primary feature
Link Building Tools
Building backlinks is an integral part of any Off-Page SEO strategy. Use these tools to complement your efforts in boosting expertise, authority and trust (EAT) signals.
Keyword Research Tools
Proper keyword research should be the backbone of your content strategies and website optimization campaigns so your content will target the most valuable searches.
Keyword Rank Checkers
Does your website rank for any keywords on Google? That’s something you should probably know. These essential SEO tools will show you where you stand.
SEO Audit Tools
Agency, freelancer, and affiliate SEOs all agree that the industry is always evolving. That’s why it matters which tools you use to run audits. The good ones stay updated.
SEO Reporting Tools
Every once in awhile you need to run some numbers and crunch some tacos. Instead of drawing all your reports with green and red crayons, try these tools next month.
Local SEO Tools
Siri, get me directions to the nearest Chipotle, all this descriptive text worked up my appetite. BTW, these local SEO tools will help you show up for searches like that.